Website Review & Assessment
This women-only health club wanted to increase its membership base via their website. To achieve this, DNP Communications performed an in-depth review of the club’s public website and member portal as well as testing ease of use across desktop, tablet and smartphone devices. An assessment was made of the effectiveness of the website's visual design and graphic appeal, page content and relevancy, use of CTAs and the site’s navigation. We also looked at keywords, search optimization, site traffic and membership data to develop a marketing persona which then allowed us to make critical and strategic recommendations to improve the site and attract new members. From these efforts, changes were made to streamline the website, improve navigation and leverage nonmember class signups and club tours—successfully achieving the goal of increased club membership.
Website - New Look and Feel
This company wanted to generate more leads and convert them to customers. To successfully achieve this, DNP Communications determined that the existing public website required a whole new look and feel and developed a strategy to convert it from a brochureware site to a lead generating tool. The overhaul and rewrite included new content integrated with keywords and keyword phrases that clearly communicated the company’s services and value, while optimizing the site for search. Integrated with the CRM system, new paid search, SEO and paid social programs, the site became a highly effective lead generator. Visit this website.
Website Redesign
As this company was growing rapidly, its public corporate website needed to keep pace. DNP Communications developed a strategy to turn an outdated content site into a lead generating tool based on latest web technology best practices. The complete redesign and rewrite of their website included the introduction of responsive web design, search optimization and integration with the company’s CRM. The site was also designed to support the company’s rapid growth as new service lines were introduced without affecting ease of navigation. As a result, the visitor bounce rate was reduced from 73% to 38% in the first three months of the launch. Visit this website.