Brand Standards
Establishing standards and unified messaging increased this company’s brand strength to a leadership position in the industry. The development and implementation of consistent branding and tight brand management increased brand recognition and brand value spanning more than 56 lines of business throughout North America.
Brand Identity
The objective of this logo redesign was to decrease clutter and increase visibility—creating a simple yet highly effective new identity. The redesigned logo became the platform to create an integrated marketing plan that included a new website, digital marketing, collateral, employee uniforms and vehicle branding.
Vehicle Branding
Establishing standards for logo placement and key messaging on company vehicles increases the visibility and identity of the company. Key messaging on certain vehicle types can clearly communicate company products or services, and contact and other information.
