Vision, Mission, Values
Vision and mission statements that are easily understood, meaningful and tie together help communicate a company’s purpose to its stakeholders and ensures the company’s strategy is in line with its goals and objectives. The new vision and mission statements and values were brought to life for this customer through visual design that defined the core of the company’s identity and the principles by which they conduct their business.
Core Values
The company wanted to ensure that it had a set of values that define the core of their identity and the principles by which they conduct their business. This unique set of core values need to support the vision, decision-making processes within the organization and help shape the company culture. The core values are the essence of the company's identity—their principles, beliefs and philosophies. DNP Communications performed exhaustive research within the company and in-depth interviews with key employees helped to identify the new core values of the company.
Safety Initiative
Stemming from a need to significantly reduce workplace injuries, this company was looking for a broad, overarching plan to address the issue. A communication strategy was developed and a tactical plan was implemented to reach employees at all levels of the company and in all job roles. The multi-channel communications plan combined strategic messaging via in-person meetings, video, printed materials, text messaging, company intranet and more. This approach successfully reduced the number of workplace injuries and created an enhanced safety culture that placed safety at the top of the company’s priorities and employees' minds.
